Sunday, August 10, 2008

Difference between ebusiness, educational and search engine websites

List of Websites
1. E-business websites
2. Educational websites
3. Search Engine Websites

1. E-business :-

What is e-Business?

eBusiness (electronic business) is using technology to improve your business processes.
This includes managing internal processes such as human resources, financial and administration
systems as well as external processes such as sales and marketing, supply of goods and services and customer relationships.

Do you mean Commercial Website?

Sometime the eBusiness site is also called as Commercial Websites. The purpose of this type of website is to sell products or
services. Commercial websites are used for promoting a business or service and are among the most common
type of website on the internet. The Internet address often ends with .com.

a. Start Up
For a small businesses, creating a commercial website can be a daunting task. Not only must you have a product that people want, you will need to design and build a professional looking website that lends itself to internet marketing. Also, a commercial website must be search engine friendly, it should load quickly and provide a clear picture of what you are selling.

Success on the internet depends upon several factors all of which require that you expend the necessary time and effort to make it happen.

The following outline covers the main points that must be observed when designing and producing a commercial website.

b. Appearance
Your website should have the look of success. Gaudy colors and poor organization will damage the perception of your website and your product. Poorly designed websites reflect, not always fairly, an image or impression that you are insincere and not to be trusted. You've seen the type of sites I am talking about. They look more like a handbill or flyer than a reputable web company.They are usually fly by night operators who would gladly deceive you into parting with your hard earned money.

- Graphic Design Using Color

You must avoid this appearance at all costs. The time and effort you spend on designing your website will be obvious to your visitors and will result in sales. If you feel this is too difficult a task then find someone to design your website for you but, don't take shortcuts when it comes to the appearance of your website. The first impression that a visitor gets when coming to your website should be a good one.

- Give Your Graphics A Professional Look without the Price

c. Navigation
The next important point in the design of a commercial website is how easily your visitors can move about your site. Poor navigation will make it difficult for people to find what they are looking for and they will leave. They have questions and if they can't find answers to those questions you will lose a sale.

- Tips for Improving Website Navigation

A good navigation scheme doesn't have to be fancy. It can be as simple as a column of links running down the side of your webpages or a line of links running across the top and/or bottom of the pages. Try to tie all of your webpages together in this fashion and your navigation scheme will not fail.

- Website Navigation and Theme

d. Content
Quality content not only sells products but it also insures good placement on the search engines. Make your content keyword rich and interesting. Talk about your product with passion and show your visitors that you believe in what you are selling. Mention your product often and in as many different ways that you can. This makes it easy for your visitors to decide if they want to buy what you are selling and gives the search engines something to work with when they index your website.

- Content Site Development Strategies - Creating A Website Blueprint

Ask yourself the following questions. Does your copy convey the message you wish to get across to your visitors? Is it compelling? Does it lead your visitor through the sales process? Does it clearly project the ideas that you wish to promote? In order for your website to be successful it must capture your visitors interest and the interest of the search engines.

- How To Create Your Own Content

e. Optimization
Search engine optimization is crucial to your traffic flow. Having your website listed on the first page of a search engines results will give you maximum exposure. And, the closer you are to the top of the page the greater the number of visitors you will receive and potential buyers that you will reach. Thus, you should optimize your website to rank somewhere in the top ten results. This is not easy. To do this will require long hours of hard work but, it can be done.

- How to Optimize Your Website the Easy Way

First focus on your keywords and keyword density but don't sacrifice your message. Write your content like you were writing to a friend. Let your creativity take over and write from your heart. Focus on what you want to say and don't worry about optimizing your web page content until you are completely satisfied with your message.

- Keywords are the Keys to the Internet

Once you have nailed down your content then utilize the meta tags keywords, description and title. Use your keywords when naming your pages and also for paragraph headings. Sprinkle your keywords throughout your text but avoid sounding clumsy. Work them in logically and don't over do it. Not all search engines operate exactly the same. But, if you follow these simple suggestions you will do just fine on most of them.

- Creating Keyword Rich Pages

f. Clarity and Style
The message that you are trying to convey to your audience must be clear and as simple as possible. Avoid using complicated paragraphs and long sentences. This will enable you to reach the most people and enhance the possibility of a sale. Reading on the internet is not as easy as reading a book or newsprint. Keep this in mind when laying out your webpages.

- Effective Communication for Webmasters

The primary purpose of any commercial website is communicating ideas and emotions that lead the visitor toward a specific goal or action. Your website will be appraised, by your visitor, on its ability to present your ideas concisely, clearly and effectively.

g. About us
You will find an "about us" page on every successful commercial website, both large and small. Your visitors want to know who they're doing business with, and this is your chance to tell them. Information you might include:

h. Who you are

The history of your company
A company profile
A mission statement

i. Contact
Many commercial sites don't provide adequate contact information, or they forget it completely! You should include as many different ways for visitors/customers to contact you as you possibly can.

This includes:

telephone and fax numbers
email addresses
email forms
street address

j. Summary
It is not as easy to get rich on the internet as it once was but it is still possible. Like anything worth having it will demand much of your time, effort and a lot of determination in order to succeed. But, don't let this deter you from your goal of making a successful commercial website.

k. Example websites:

2. Organizational Website:

The purpose of this type of website is to advocate an individuals opinion or a groups point of view.
A website where persons with similar interests communicate with each other, usually by chat or message boards.
The Internet address often ends with .org.

Educational Website :

An educational establishment or to present information in an educational manner. The Internet address ends in .edu.

a. Focus on teaching
An educational website should be constructed in such a way that it's main focus is teaching. It should focus on high quality content to enrich the learning experience of visitors. Your website should be centered on educational quality, not the quantity of pages (or text) and the look of your site.

If you keep your website interesting, clear and focussed your can presume that your visitors will appreciate your efforts and that they will respond positively.

b.Avoid using animations
Having said that, there are occasions when an animation will aid in the presentation of certain ideas. But, in most cases animations are a distraction to your visitors and the information that you are trying to convey.

c. Use a white background.
Various background colors have been tested for visitor appeal and when it comes to serious reading, website visitors prefer black text on a white background.

d. Consistent use of fonts, colors and page layout
All of your webpages should have a common layout and theme. Mixing up text fonts, using too much color variation, and being inconsistent with your page layouts will not do.

e. Keep individual pages clean and simple
Anything added should have a purpose (yes esthetics and humour also have purpose, but not of highest importance for this task).

f. Streamline the site to the busy visitor
People are in a hurry these days so it is important that your visitors can find what they are looking for quickly. Navigation through your website should be simple and user friendly.

Note: In general, subjective comments, humorous remarks, other entertaining items (e.g. animations) may be provided but should be separate from the core subject being taught.

g. Organization and Structure
Learning is more likely to occur if there is a logical and sequential organization of information. Learning is maximized when there is a definite structure to learning activities such as a step-by-step tutorial. Tutorials are one of the hallmarks of the internet and find their best use when teaching a subject, idea and/or method of doing something.

Organize your website around your core subject. The website should be structured in such a way that the emphasis is always upon what you are trying to teach. Don't digress, stay on your topic and be as clear and simple as possible.

Structure your subject matter into short concise statements and paragraphs. Don't be frivolous or try to impress your visitors with your knowledge. The object of any educational website is to impart some lasting knowledge to people who are seeking a better understanding of what you are teaching.

h. Wants, Needs, and Aspirations
Learning occurs more easily when the content matches the wants, needs, or aspirations of your visitors. Relate the information taught to how it affects them or how it will help them accomplish their goals. Visitors must see the relevance of the information to themselves and their lives.

i. Summary
Everyone is busy. Some people are under-informed and may need more info on particular items. Other people know most of the content you offer and want to find out particular points quickly without having to search through unneeded info.

Try to cater to all of your visitors. Give them a reason to pursue knowledge.

Keep in mind the educational website is for your visitors convenience not principally a self expression area for your own ideas.

3. Search Engine Sites

A Web search engine is a search engine designed to search for information on the World Wide Web.
Information may consist of web pages, images and other types of files.
Some search engines also mine data available in newsbooks, databases, or open directories. Unlike Web directories,
which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input.

A search engine operates, in the following order

1. Web crawling
2. Indexing
3. Searching

Web search engines work by storing information about many web pages, which they retrieve from the WWW itself. These pages are retrieved by a Web crawler (sometimes also known as a spider) — an automated Web browser which follows every link it sees. Exclusions can be made by the use of robots.txt. The contents of each page are then analyzed to determine how it should be indexed (for example, words are extracted from the titles, headings, or special fields called meta tags). Data about web pages are stored in an index database for use in later queries. Some search engines, such as Google, store all or part of the source page (referred to as a cache) as well as information about the web pages, whereas others, such as AltaVista, store every word of every page they find. This cached page always holds the actual search text since it is the one that was actually indexed, so it can be very useful when the content of the current page has been updated and the search terms are no longer in it. This problem might be considered to be a mild form of linkrot, and Google's handling of it increases usability by satisfying user expectations that the search terms will be on the returned webpage. This satisfies the principle of least astonishment since the user normally expects the search terms to be on the returned pages. Increased search relevance makes these cached pages very useful, even beyond the fact that they may contain data that may no longer be available elsewhere.

When a user enters a query into a search engine (typically by using key words), the engine examines its index and provides a listing of best-matching web pages according to its criteria, usually with a short summary containing the document's title and sometimes parts of the text. Most search engines support the use of the boolean operators AND, OR and NOT to further specify the search query. Some search engines provide an advanced feature called proximity search which allows users to define the distance between keywords.

The usefulness of a search engine depends on the relevance of the result set it gives back. While there may be millions of webpages that include a particular word or phrase, some pages may be more relevant, popular, or authoritative than others. Most search engines employ methods to rank the results to provide the "best" results first. How a search engine decides which pages are the best matches, and what order the results should be shown in, varies widely from one engine to another. The methods also change over time as Internet usage changes and new techniques evolve.

Most Web search engines are commercial ventures supported by advertising revenue and, as a result, some employ the practice of allowing advertisers to pay money to have their listings ranked higher in search results. Those search engines which do not accept money for their search engine results make money by running search related ads alongside the regular search engine results. The search engines make money every time someone clicks on one of these ads.

Revenue in the web search portals industry is projected to grow in 2008 by 13.4 percent, with broadband connections expected to rise by 15.1 percent. Between 2008 and 2012, industry revenue is projected to rise by 56 percent as Internet penetration still has some way to go to reach full saturation in American households. Furthermore, broadband services are projected to account for an ever increasing share of domestic Internet users, rising to 118.7 million by 2012, with an increasing share accounted for by fiber-optic and high speed cable lines.

Very large websites

, such as Yahoo!, Microsoft, Google and most other very large sites employ several servers and load balancing equipment, such as Cisco Content Services.

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